SKILL SET

• Leadership
• Product Marketing
• Team/People Building
• Integrated Strategy
• Financial Acumen
• Operations Management
• Content Strategy
• Analytics 

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BRANDS & VERTICALS

• Automotive
  • Jaguar Land Rover
• eCommerce & Retail
  • Bassett Furniture
  • Bonobos
  • Pandora Jewelry (USA, Canada, Mexico, Brazil markets)
  • Yankee Candle
• Food & Beverage
  • TGI Fridays
• Insurance & Finance
  • Equifax
  • Nationwide Financial
  • Nationwide Insurance
• Nonprofit
  • Cotton: The Fabric of Our Lives
  • The American Boychoir School
  • Young Audiences New Jersey

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EDUCATION

Rutgers University • New Brunswick, NJ

• B.A. Journalism and Media Studies
• Second Major: English
• Minor: Chinese

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TOOLS & PLATFORMS

• Analytics: Google Analytics, Adobe Analytics, Looker Studio, Tableau, Google Search Console
• SEO Tools: SEMrush, BrightEdge, Screaming Frog, Botify, Ahrefs, Majestic
• Listing Management Platforms: Yext, RioSEO
• Other: Microsoft Office, Google Workspace, Jira, Asana, Wrike, HTML, WordPress, Adobe Photoshop, SimilarWeb, Resonate

Please reach out for the password to my Portfolio.